Kathmandu: Starting Saturday, Bollywood stars Priyanka Chopra and Kangana Ranaut will have to grapple with a deadly rival Nepal. Seeking to beat the lack of new Bollywood releases, the owner of Nepal`s biggest and most expensive cinemas is trying a different game - the World Cup.
Kathmandu`s Kumari cinema that has two auditoriums Saturday started screening World Cup matches live till the finals.
The Sri Lanka vs Australia match premiered on the big screen in one of the auditoriums from 2.45 p.m. Nepal time -- and will continue till 10 p.m.
The other hall in Kumari is screening director Vishal Bharadwaj`s dark comedy "7 Khoon Maaf" starring Priyanka Chopra. But it has failed to generate any enthusiasm in the Himalayan republic. Kangana Ranaut`s new release "Tanu weds Manu" would be screened in the morning, ahead of the matches.
"It`s a bad time for cinemas," says Nakim Uddin, the 47-year-old Nepali entrepreneur who owns Kumari, which finds mention in the Lonely Planet guide to Nepal.
"Due to school examinations and the World Cup, there are no new releases in Bollywood," he says.
The three multiplexes owned by Nakim Uddin - Kumari, Jai Nepal and the latest and biggest QFX Central - rarely screen Nepali movies, except for unusual ones like "Karmaa", a revenge tragedy marking Manisha Koirala`s return to the Nepali film industry after almost three decades.
"Cricket fans are growing in Nepal. However, few can watch the World Cup due to the power cuts," says Nakim Uddin.
Going through an acute power crisis due to its rivers drying up in winter, Nepal is currently living with four to seven hours of electricity during waking and working hours, making TV watching a luxury only the rich can afford.
"We thought it would be an entertaining experience for viewers, who can watch an entire match uninterrupted with friends," he says.
The tickets, however, are rather steep - NRS 500 per match - since each match is the equivalent of two films.
Depending on the response the new experiment gets, the match screening can be started in other cinemas as well, Nakim Uddin adds.
IANS
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
Cookies Setting
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device and the processing of information obtained via those cookies (including about your preferences, device and online activity) by us and our commercial partners to enhance site navigation, personalise ads, analyze site usage, and assist in our marketing efforts. More information can be found in our Cookies and Privacy Policy. You can amend your cookie settings to reject non-essential cookies by clicking Cookie Settings below.
Manage Consent Preferences
Strictly Necessary Cookies
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work or you may not be able to login.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They are also used to limit the number of times you see an advert as well as help measure the effectiveness of an advertising campaign. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we may not know when you have visited our site, and may not be able to monitor its performance.