Eros in distribution & marketing pact with Hungama Mobile

Mumbai, July 18: Eros Multimedia, the Indian arm of Eros International, has signed a two-year minimum guarantee output deal with Hungama Mobile for the development, marketing and distribution of the former`s music content for download on cellphones.Eros International Plc is a leading London-listed Indian media and entertainment company.

Hungama Mobile will repurpose Eros content into desktop wallpapers, ringtones, games, song videos and other content that has appeal on the mobile format. It will monetize the content by distributing it to handset manufacturers such as Nokia and Motorola and mobile service providers like Vodafone, Idea, BSNL and Airtel, a release said here today. The deal covers content from some major forthcoming releases from the Eros roster, including the modern day `Aladin`, `Toonpur Ka Super Hero`, `Kambakth Ishq`, Veer and Freeze`, the release said. Bureau Report