New Delhi: Anubhav Sinha, who is directing Shah Rukh Khan in sci-fi movie ‘Ra.One,’ says he realised the importance of content after his stylish film ‘Cash’ bombed at the Box Office.
The director feels he got carried away by the success of his third film, Abhishek Bachchan-Sanjay Dutt starrer `Dus`. "After working day in and night out for `Ra.One`, I have realised why I couldn`t deliver a success with `Cash`. I started appreciating form more than content. By concentrating on the technique, I failed in my story telling," Anubhav told reporters.
His `Dus` (2005) was one of the most technically advanced films to have hit the Indian screens but Anubhav could not replicate the success with his 2007 movie `Cash`.
"Everyone started calling me as a stylish director whose strength lied in capturing cutting edge frames. People who came to me wanted me to make a cool looking film and I got carried away," said Anubhav.
This is when the director started looking at `Ra.One` differently and a series of conversations with lead star Shah Rukh Khan, also the producer, eventually opened up his vision for the movie.
The film, set for a Diwali release, is based on the classic good versus evil plot with few different dimensions added to the superhero world.
"It is about good winning over evil. The film justifies the basic plot around `What if something that was meant to be played starts playing with your life`. As you venture into the film, you realise how this single line plot expands itself."