Item numbers are important marketing tools: Pooja Misra

IANS| Updated: Nov 12, 2013, 18:40 PM IST

New Delhi: Reality TV star Pooja Misra, who will be seen in dance number `Tilasmi` in Chandra Barot directed `Hum Baaja Baja Denge`, says nowadays item numbers are used as an important marketing tool to promote films.

Pooja feels movies come and go but the item numbers stay and people remember them for a long time.

"These days everyone wants to be a part of an item number because they have become popular. Item numbers have been in momentum and they are used as a very important marketing tool for a film. They are selling like hot cakes, so everybody wants to be a part of it," Pooja told IANS in a telephonic interview from Mumbai.

"Tilasmi", was offered to her before she became a part of reality show "Bigg Boss 5", a "mood lifter" for Pooja.

"I got the offer for the film before I went in the `Bigg Boss` house in the fifth season. The cast was already finalised for the film but I was asked to go and meet the director. When Chandraji saw me, he said `you are my item girl` and I was finalised for it.

"It`s such an energetic song and is a mood lifter. The song will just excite the audience," Pooja said.