Zeenews Bureau
Mumbai: Shahid Kapoor’s film ‘Mausam’ directed by his father Pankaj Kapoor that released last Friday is now in news again for all wrong reasons.
As, reported by a daily, a trade magazine on Sunday September 25, 2011 had its pages filled with adverts praising Shahid’s performance and Pankaj Kapur’s brilliance in the recent release.
Apparently a number of celebrities have been quoted by trade magazines, recommending and praising ‘Mausam’. And ironically filmmakers Ken Ghosh, Parmeet Sethi and Nikhil Advani in questions had no clue whatsoever about the adverts.
A friend of the actor said, “Shahid is flabbergasted. He cannot believe that such a thing has been carried out without even keeping him in the loop. Agar usko thoda sa bhi pata hota, toh use permission definitely nahin diya hota.”
“Shahid is not aware of these ads. He has been busy with post overseas productions. The producers of Mausam must have put these ads out,” the official spokesperson of the actor said.
On being contacted by the daily, Ken cleared the air and said, “I don’t know why they’ve used my name to endorse Mausam and Shahid’s performance in it. I haven’t even seen the film. I wish to clarify that I have not endorsed the ad.”
Parmeet Sethi, who had directed Shahid in ‘Badmaash Company’ was miffed too. He said, “Someone has played mischief. If I had to do such an exercise, I would have rather done it with more style and élan in leading newspapers and not in some trade magazine.”
Filmmaker Nikhil Advani’s friend cleared the stance and said, “Nikhil has been trying to figure out how his name was used without his consent and knowledge. He has still not got any answers.”
However, co-producer of the film, Madhu Mantena, seemed to be the only person aware of the adverts in the magazine. When contacted, Mantena said, “Yes, we did include Nikhil Advani, Ken Ghosh and Parmeet Sethi’s names. They are friends. We wanted to congratulate Shahid on his excellent performance. Such things are a norm in the industry.”
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
Cookies Setting
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device and the processing of information obtained via those cookies (including about your preferences, device and online activity) by us and our commercial partners to enhance site navigation, personalise ads, analyze site usage, and assist in our marketing efforts. More information can be found in our Cookies and Privacy Policy. You can amend your cookie settings to reject non-essential cookies by clicking Cookie Settings below.
Manage Consent Preferences
Strictly Necessary Cookies
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work or you may not be able to login.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They are also used to limit the number of times you see an advert as well as help measure the effectiveness of an advertising campaign. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we may not know when you have visited our site, and may not be able to monitor its performance.