Kolkata: The 2014 Mrs India International, a unique global pageant to accord recognition to multi-tasker woman of this age, will be held in Kolkata.
"In our appreciation of the variegated roles of women of Bengal, we believe Kolkata will fit the bill perfectly for such an event next year," Adrita Khanna, the pageant event director, told reporters.
The pageant is being held in the US since its inception in 2008, and it is slated to come down to India for its next year`s edition.
Asked why it would be organised in Kolkata, Khanna said, "It is the city which first blazed the trail of female education in the country, it is the city of Stree Shakti, it is the city which puts more emphasis on empowerment and less on glamour, and it is the city of pluralistic culture.
"It`s not just celebration of the beauty of a woman, we are giving more accent on the unique multitasker role of her," Khanna said.
Over 250 women have applied for this year`s pageant which will kick off in Atlanta city, US, on May 17.
Mrs India International 2011 Richa Sharma, this time the global brand ambassador of the pageant, said, "With rise in attacks on women and girls, we need more such events to spread the message of women being the embodiment of true power or Shakti if you strip of the glitz and glamour factors."
Mrs India International is part of the Mrs International which is being held for over two decades.
PTI
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
Cookies Setting
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device and the processing of information obtained via those cookies (including about your preferences, device and online activity) by us and our commercial partners to enhance site navigation, personalise ads, analyze site usage, and assist in our marketing efforts. More information can be found in our Cookies and Privacy Policy. You can amend your cookie settings to reject non-essential cookies by clicking Cookie Settings below.
Manage Consent Preferences
Strictly Necessary Cookies
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work or you may not be able to login.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They are also used to limit the number of times you see an advert as well as help measure the effectiveness of an advertising campaign. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we may not know when you have visited our site, and may not be able to monitor its performance.