London: Swedish high street brand H&M is teaming up with football icon David Beckham on a new line of men`s underwear.
In what the company is calling "a significant relationship", H&M is set to be the exclusive distributor of Beckham`s Bodywear line.
The initial range will be launched in February next year, with new products to be launched seasonally thereafter, reports femalefirst.co.uk.
"Over the past year, I`ve been developing my Bodywear range with my team and I`m extremely positive about what we have designed and produced," Beckham said in a statement.
H&M`s head of design, Ann-Sofie Johansson, praised the former captain of the English national side as a "true icon both of sport and style", calling the partnership "incredibly exciting".
The designes will be available in 1,800 H&M stores in 40 countries worldwide.