Fergie to launch 2nd fragrance with Avon
London: Fergie, whose debut fragrance broke sales records for Avon last year, is set to launch her second perfume ‘Outspoken Intense’.
The Black Eyed Peas singer announced plans to launch her second fragrance at an event to celebrate Avon’s 125th anniversary.
The 36-year-old said that Outspoken Intense was inspired by “that moment of adrenaline and being fearless” before she goes on stage.
The six-time Grammy winner also stars in a television commercial to promote the fragrance. It shows her spritzing herself with the fragrance ahead of a performance.
She took to the stage at New York’s Madison Square Garden in an orange Diane von Furstenberg dress ahead of the debut screening.
“It’s about that intense feeling I get before going on stage. That moment of adrenaline and being fearless,” the Daily Mail quoted her as saying.
She added that she played a large role in developing the scent.
“I had so much fun developing and launching my first fragrance with Avon, so for my second fragrance, I really wanted to add a little more edge.
“Outspoken Intense is a provocative blend of sexy confidence and daring femininity that captures the thrill and excitement of being centre stage.
“You feel an instant electrifying rush - a feeling like no other,” she added.
Avon’s Jason King added: “We are thrilled to be working with Fergie again as she is a true representation of female empowerment.”