Karl Lagerfeld created new perfume with ‘sentimental’ approach
Washington: German fashion designer Karl Lagerfeld has created a new perfume, Karleidoscope, which he revealed was made with a ‘‘sentimental’’ approach.
The Chanel designer has collaborated with cosmetics firm Coty to launch the new scent, and said that he loved working on the fragrance.
“A fragrance is not made to be explained by words. A mix of scents creates something we can smell but not describe. I can tell you that the base is patchouli fraction orpur, benzoin Laos orpur, tonka bean and musk, and the heart (a perfume must have a heart that should break, in a way, our heart) is heliotrope (one of my favorite scents), violet and freesia. But I don’t want to be too technical about the fragrance. I prefer a sentimental approach,” Contactmusic quoted the designer as saying.
Francoise Mariez, senior vice president of marketing for European fragrances at Coty Prestige, said Karleidoscope was created entirely by Karl and was involved in every step of the scent’s creation.
“It is Karl’s multifaceted vision that was the main inspiration for this project. He had the idea of the kaleidoscope, the bottle and the advertising,” Mariez told WWD.
The advertising campaign stars model Bianca Balti, which has been photographed by the creator of the perfume himself.
“I love Bianca and her strong, modern but classical beauty. The ad is a kaleidoscope of images of her face four times on the page,” Lagerfeld said.