Orlando is new face of Hugo Boss`s fragrance

Updated: Jul 08, 2010, 15:33 PM IST

London: Hollywood actor Orlando Bloom has been named as the new face of Hugo Boss`s latest male fragrance Orange.

The ‘Pirates of the Caribbean’ actor will front the campaign for the company`s latest men`s fragrance Orange, and Orlando is excited about his new role, reports femalefirst.co.uk.

"Boss Orange is a brand I immediately identified with because it has a laid-back, spontaneous quality I relate to," said Bloom.

Sienna Miller is the face of the women`s version of the scent, which was launched last year and has become a huge success.