Rapper Eminem strikes $1mn deal

New York: Rapper Eminem has struck a Super Bowl deal of more than a million dollars to appear as a Claymation character in a Lipton Brisk iced-tea commercial.

The ‘very funny’ ad will give viewers a glimpse into a day in the life of the "8 Mile" star, reports a daily.

Frank Sinatra was one of the first high-profile artists featured in the spots before they were pulled in the late `90s.

Eminem said that post his comeback from drugs, alcohol and depression, he now aims for substance over shock tone.