Rihanna launches Vita Coco Coconut Water With Tropical Fruit

Last Updated: Aug 08, 2011, 13:08 PM IST

Washington: Rihanna has launched a new brand of coconut water, and as the face of the new drink, she is appearing in a series of TV ads for the brand.

Vita Coco Coconut Water With Tropical Fruit is a combination of coconut water with tropical fruits and reminds the S and M singer of her Barbados home.

“I grew up in Barbados - so when Vita Coco approached me to help develop a new flavour, I thought we should combine the natural coconut water with fresh tropical fruits - two of my favourite things,” Contactmusic quoted her as telling Gather Business.

“It tastes so delicious and reminds me of home!” she added.

Along with the ‘Umbrella’ singer, the coconut water brand is backed by a number of celebrities, with Madonna and Red Hot Chilli Peppers’ Anthony Kiedis being investors.

ANI