London: British pop legend Cliff Richard says he has warned music mogul Simon Cowell that his TV talent shows will never produce a global superstar.
The 71-year-old veteran pop star, who has been performing for 50 years and has sold over 250 million albums, says the contestants are dropped as soon as they fail to hit the top of the charts, Contactmusic reported.
"Take it from me, the next Elton John, Tom Jones or Cliff Richard will not be found on `The X Factor`, despite what Simon thinks. It is a shame, The X Factor shows do produce some talent. Even the losers are great.
"Real stars on that show, lasting stars, will only come when artists get 100 per cent care and attention and are not under pressure to get number ones all the time," he said.
Richard admits but his career would have been short-lived if he started out today.
"My first record reached number two in the charts, my second number seven, then nine, then 17, my first number one was Living Doll. That can`t happen now. These days a number two is considered a flop and you are not signed again," he added.