Jennifer Lopez takes on executive role for Latin TV network

Updated: May 17, 2013, 13:42 PM IST

Los Angeles: Pop star Jennifer Lopez has been appointed the chief creative officer of an independent US Latino network.

The 43-year-old `On the Floor` hitmaker became a minority shareholder in the English-language Nuvo TV channel last year and now she has been promoted to take charge of programming and marketing as the company prepares to be re-launched in July, reported Billboard.

"A network that reflects the modern Latino experience, but in English, must have the quality that everybody has," she said.

Lopez will feature on-camera in two upcoming shows for Nuvo TV - a special 90-minute biography and a new behind-the-scenes series, titled Gotta Dance, focusing on the dancers who recently accompanied the superstar on her world tour.

The singer-actress said she would not be opposed to appearing in more programmes.

"I always want to do what`s right for the network as opposed to using it as a vehicle for myself. That`s not the point."

Nuvo TV caters to English-speaking viewers with a Hispanic background.