Zee Entertainment to launch niche channels by this fiscal end

Updated: Oct 19, 2010, 13:17 PM IST

New Delhi: Zee Entertainment Enterprises will launch two to three new niche channels with a focus on lifestyle segments like golf and food, by the end of this fiscal, the company said today.

"We have applied for 6-7 new channels out of which 2-3 of these would be niche in categories like Golf and food. We expect these channels to be launched by the end of this fiscal," Zee Entertainment CEO Punit Goenka told reporters here on the side lines of the India Digital Networks Summit.

A kids channel is also on the anvil but that will take some time, he added.

Goenka declined to say how much the company would investment in the channels` launch.

Zee has a network of 32 channels as of now like Zee TV, Zee Cinema, Zee Premier, Zee Action, Zee Classic, Ten Sports, Zee Sports, Zee Cafe, Zee Studio, Zee Trendz, Zee Jagran, Zing, ETC Music and ETC Punjabi.

The company also has a strong offering in the regional language domain with channels such as Zee Marathi, Zee Bangla, Zee Telugu, Zee Kannada, Zee Talkies and Zee Cinemalu.

Share of Zee Entertainment was trading at Rs 281.20 on the BSE, up 2.59 per cent from the previous close.

PTI