Mumbai: Zee Entertainment Enterprises Limited (ZEEL) Tuesday announced the launch of India`s first 24-hour food channel Zee Khana Khazana, which will go on air Thursday.
"We are here today, because we have always pre-empted our viewers` changing needs and catered accordingly. Zee was the first to launch India`s first GEC (General Entertainment Channel) Zee TV... Today, with Zee Khana Khazana, India`s first food channel, we are back with yet another first in the Indian television space," Punit Goenka, MD and CEO, Zee Entertainment Enterprises Limited (ZEEL), said in a statement.
The 24-hour food channel will offer both India-based as well as international food programmes.
"Chef`s special", `A Touch of Turmeric`, and `Khana Khazana` will focus on Indian cuisine, while `The Hairy Bikers Cook Book`, `Chefs - Put Your Money Where Your Mouth Is`, `Saturday Kitchen series` and `James Martin Favourite Feasts` will focus on international food.