Mumbai: The makers of 'Saat Uchakkey', starring Manoj Bajpayee, Anupam Kher and Vijay Raaz, have released a series of comic strips titled 'Abe Jaggi Abe Pappi' to promote the comedy film.
"It is a unique concept for a film promotion. I think it is innovation at its best. Jaggi and Pappi are two central characters of the film and the memes of ‘Abe Jaggi Abe Pappi' are funny and catchy," Manoj said in a statement.
In the comic strip memes, the two characters Jaggi (Vijay) and Pappi (Manoj) can be seen taking a dig at various recent topics including the surgical strikes and US presidential elections.
Directed by Sanjeev Sharma, 'Saath Uchakkey', which also features Kay Kay Menon, Annu Kapoor and Aditi Sharma, will release on Friday.