Now experience the `Dhoom` thrill via mobile game
Last Updated: Tuesday, October 22, 2013, 09:46
  
Now experience the 'Dhoom' thrill via mobile game

New Delhi: Experience the thrill associated with `Dhoom` via a mobile game. Yash Raj Films (YRF) Licensing Monday announced a multi-title tie-up with 99Games Online Pvt. Ltd. to create games around the popular Bollywood franchise.

The first game in this series will be marketed along with the release of the much anticipated `Dhoom:3`, which opens worldwide Dec 20.

“99Games Online is the perfect company to create mobile games based on `Dhoom` franchise. The company’s ability to produce high quality exciting games with true-to-life graphics will plunge players into the centre of the film’s action,” Rohit Sobti, vice president, YRF Licensing, said in a statement.

The launch of the `Dhoom` game will help the Indian gaming space, according to Rohith Bhat, CEO of 99Games Online.

"The `Dhoom` franchise has set high standards of production quality and entertainment quotient and we intend to deliver the same through a series of games which will be released globally," he added.

The `Dhoom` franchise has been high on bikes, stunts and action.

YRF Licensing is charged with the licensing and merchandising of YRF’s movies. In addition to a license with 99Games Online Pvt. Ltd., the `Dhoom:3` licensing program also includes toys, apparel, phone, tablet, accessories, bike autographics, helmets, paper products and cards.

`Dhoom:3` stars Aamir Khan with Katrina Kaif, Abhishek Bachchan and Uday Chopra.


IANS

First Published: Tuesday, October 22, 2013, 09:46



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