On Thursday, Rani donned a South Indian avatar to launch the film’s first song- an item number featuring her and the film’s hero, south actor Prithviraj.
|Last Updated: Sep 14, 2012, 10:02 AM IST|Source: Bureau
Zeenews Bureau
Mumbai: When she launched the first trailer of her new film ‘Aiyyaa’, Rani Mukerji came dressed as a traditional Marathi mulgi, and on Thursday, Rani donned a South Indian avatar to launch the film’s first song- an item number featuring her and the film’s hero, south actor Prithviraj.
Dressed in pink, Rani launched the song and the film’s music in the buzzing South Indian locality of Matunga in Mumbai. The event also introduced Prithviraj.
"It was a celebration of South Indian culture and the best way to let people know about our hero, Prithviraj," said director Sachin Kundalkar to a daily.
The song was launched amidst fanfare keeping the Southern culture in mind. The cast and crew came dressed in south Indian attire to match the theme of the event.
In the film, Rani plays a Maharashtrian girl Meenakshi, who harbours a crush on a South Indian man played by Prithviraj.
Kundalkar said, "It is a carnal desire of a Maharashtrian woman for these men that is expressed in the song. It is conveying a South Indian man`s physicality but very gracefully. It is not about the emotions but more about the body of a man."
"I am very fond of South Indians and to show Rani`s character longing for her hero came very naturally to me. Amit Trivedi has strung together Amitabh Bhattacharya`s lyrics through his mesmerising tunes. This film was the best vehicle for South superstar Prithviraj to make his Hindi film debut," added Kundalkar.
The song is somewhat a parody of southern films and has Rani gyrating with Prithviraj to some hilarious lyrics.
The film is scheduled for an October 12 release.
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
Cookies Setting
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device and the processing of information obtained via those cookies (including about your preferences, device and online activity) by us and our commercial partners to enhance site navigation, personalise ads, analyze site usage, and assist in our marketing efforts. More information can be found in our Cookies and Privacy Policy. You can amend your cookie settings to reject non-essential cookies by clicking Cookie Settings below.
Manage Consent Preferences
Strictly Necessary Cookies
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work or you may not be able to login.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They are also used to limit the number of times you see an advert as well as help measure the effectiveness of an advertising campaign. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we may not know when you have visited our site, and may not be able to monitor its performance.