Zeenews Bureau
Mumbai: Producer-actor Ajay Devgn had recently slapped a legal notice on Yash Raj Films (YRF) for exercising their influential status in the market. ‘Son of Sardaar’ starring Ajay, Sonakshi Sinha, Sanjay Dutt, Juhi Chawla and Salman Khan (in guest appearance) is all set to hit the silver screen this Diwali on November 13 along with Shah Rukh Khan’s ‘Jab Tak Hai Jaan’.
However, the cast and crew of SOS is not much excited over the scheduled release of their film, as director Ashwani Dhir and producer Ajay Devgn are busy seeking legal consultations on their future strategy.
Talking to a tabloid of a reputed publication, a source said, “This was supposed to be the biggest moment in his (Ashwani Dhir) career but all he is doing is reading about court cases, theatre count, unfair practices and some ugly to and fro comments. He would have preferred to revel in the release of his biggest film, but instead, he is seeing an anxious run-up that has nothing to do with the content that he has put together.”
Despite their legal tussle with the YRF, Dhir said, “I know we have a good film in hand, but I am unable to feel the high due to the whole mahaaul. It is unnecessary pressure. But having said that, I will stand by Ajay in whatever decision he takes.”
Devgn’s lawyer had served a notice in the Competition Commission to the reputed banner (earlier headed by the late Yash Chopra) for allegedly using their influential position in the showbiz market and preventing other films to release on November 13 (Diwali) when Shah Rukh Khan starrer ‘Jab Tak Hai Jaan’ is scheduled to hit the silverscreen.
A leading daily had reported, “ADF was forced to take legal recourse because of monopolistic practices of YRF. Before the release of ‘Ek Tha Tiger’, in August 2012, YRF had reportedly used their dominant position in the market to enter into an arrangement with the exhibitors saying that they will give them ‘Ek Tha Tiger’ only if the exhibitors agreed to reportedly give their Diwali release prominence over others.”
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
Cookies Setting
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device and the processing of information obtained via those cookies (including about your preferences, device and online activity) by us and our commercial partners to enhance site navigation, personalise ads, analyze site usage, and assist in our marketing efforts. More information can be found in our Cookies and Privacy Policy. You can amend your cookie settings to reject non-essential cookies by clicking Cookie Settings below.
Manage Consent Preferences
Strictly Necessary Cookies
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work or you may not be able to login.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They are also used to limit the number of times you see an advert as well as help measure the effectiveness of an advertising campaign. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we may not know when you have visited our site, and may not be able to monitor its performance.