Non-film music needs to be marketed well: Shankar Mahadevan

Mumbai: Composer-singer Shankar Mahadevan says lack of quality has been responsible for the decline of non-film music, but he feels that any music would sell if the quality is good and it is marketed well.

"In today`s day, it`s only about film music and people assume that that`s all that sells. But we shouldn`t give anyone a chance to say that there is no market for non-film music in India," said the composer.

"There is no market because non-film music is not good. So I think we should come together and come out with something really good, market it well, market it the way you would a big film. If you do, definitely people want to listen to good songs," added the 44-year-old.

Shankar was speaking at the launch of the album – ‘Love Is In The Air’ - featuring Babul Supriyo, Javed Ali, Alka Yagnik, Shaan and Neha Bhasin.

After rendering beautiful music for ‘Zindagi Na Milegi Dobara’, ‘Patiala House’ and ‘Don 2: The King is Back’ in 2011, Shankar is currently composing for Kamal Haasan`s ‘Vishwaroopam’ and Manoj Bajpai-starrer ‘Chittagong’.