New Delhi: Rapper-musician Hirdesh Singh, popularly known as Yo Yo Honey Singh, who made quirky Punjabi-Hindi rap songs, now wants to go regional and rap in local languages.
Songs like `Angrezi beat`, `Dope shop`, `Brown rang` and `Achko machko` have made the 30-year-old a big name in the music world.
"My target for this year is to sing in regional languages of India," Singh, who recently rapped in Gujarati in the song `Achko machko`, told reporters.
He added: "When I used to sing Punjabi songs, I saw people in Bangalore singing it, loving it, even though they did not understand it. So, I thought why not sing in their language and make things easier for them?"
Singh`s music was slammed for being "vulgar". He denies writing anything obscene or socially unacceptable, but accepts that certain things were mismanaged on his part.
"During that particular time I made some mistakes. The first mistake was that my management was weak. What generally big people do, which I did not do, was to have constant communication with the media. Because my management did everything, I was just making music and doing shows. Big people in the industry and media called, but the calls never reached me," he said.
The rapper proudly calls himself a `dreamer` and has now braced himself for all kinds of challenges.
He says that he can`t dump those people who have been loyal to him since the beginning of his career. "I know problems will come up and in order to fight them, I am streamlining things. I cannot leave old people (his loyal team members)... but I have asked them to forward all the important calls and messages to me and keep me in the loop."
He became a bigger sensation after entering Bollywood and rapping in movies like `Cocktail`, `Khiladi 786`, `Race 2` and `Luv Shuv Tey Chicken Khurana`.
Singh also has a record label by the name of Mafia Mundeer and he plans to launch new artists under it.