Miami: Singer Prince Royce is seeking to broaden his fan base with his first disc in English, which he is recording simultaneously with his second disc in Spanish.
"We`re starting two careers at the same time. A lot of people know me for my `Spanglish`, and now we`re going to take it to another level and try to bring bachata to Americans," George Royce Rojas told EFE in a telephone interview.
The New York native said his first English-language production is possible thanks to the contract he signed with Atlantic Records.
He revealed that the disc, which is expected to go on sale in late 2011, will sound like pop with "a little bit of Latino", and its top-flight producers have worked with such headliners as Rihanna, Justin Bieber and Chris Brown.
Prince Royce won fame in English-language radio last year with his bilingual bachata version of the Ben E. King classic "Stand by Me".
That number was on his self-titled debut album, which was certified double-platinum and earned him a Latin Grammy nomination.
Royce, together with the acclaimed producer Sergio George, gives bachata a new twist with the addition of strings and elements of other styles, such as R&B.
For his second disc in Spanish under the Top Stop Music label, Royce is back with George and said that it won`t change his sound much because their brand of "romanticism has worked out very well for me".
Prince Royce plans to sing with reggaeton star Daddy Yankee at the July 21 Premios Juventud awards gala in Miami.
Royce has eight nominations for Premios Juventud awards.