Designer Marc Jacobs posed naked for perfume ad

Updated: Jul 24, 2010, 09:39 AM IST

London: Fashion designer Marc Jacobs has stripped naked for the promotional campaign of his latest fragrance `Bang`.

The American designer, who is openly gay, said that his partner persuaded him to do the shoot which sees him lying naked on a bed of silver foil, reported Daily Mail online.

"Once I agreed to be the model, I couldn`t see what I would wear to express the spirit of the fragrance. We tried it with clothes, but it didn`t work," said the designer who is a favourite of Hollywood clientele including Madonna and Scarlett Johannson.

"My immediate reaction was, I don`t know. But then I came to see that it made sense. Men`s fragrance, unlike women`s in a certain way, is very personal. It`s a layer on top of skin, for women, it can be like changing a makeup colour, but not for men," he said explaining his decision to go naked.