Organisers have raised more than 3.0 billion yuan (USD 443 million) in sponsorship for November`s Asian Games in Guangzhou, offsetting almost a third of the 10 billion yuan core costs of hosting the event.
|Last Updated: Aug 11, 2010, 12:55 PM IST|Source: Bureau
Guangzhou: Organisers have raised more than 3.0 billion yuan (USD 443 million) in sponsorship for November`s Asian Games in Guangzhou, offsetting almost a third of the 10 billion yuan core costs of hosting the event.
Fang Daer, the director of marketing for the organising committee of the Nov. 12-27 Games, revealed the figures in a media briefing reported in local media on Wednesday.
Although dwarfed by the 20.5 billion yuan made by the marketing campaign for the 2008 Beijing Olympics, Guangzhou`s revenue from its 46 corporate partners is a healthy return.
The core costs of building and renovating sporting venues are just part of the huge investment in the infrastructure of the southern metropolis being undertaken ahead of the Games.Local media is estimating the final bill could come to more than USD 30 billion.
Fang would not comment on those estimates, the South China Morning Post reported, but said the benefits for the city would be long-lasting.
"There is expenditure on Games-related projects such as improving the infrastructure of Guangzhou city through a better transport system, and on improving air and water quality," Fang said."But this expenditure will help provide a better living environment for the citizens of Guangzhou.
"All the spending is under tight scrutiny and what it puts in place can leave a legacy for the people."
Bureau Report
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
Cookies Setting
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device and the processing of information obtained via those cookies (including about your preferences, device and online activity) by us and our commercial partners to enhance site navigation, personalise ads, analyze site usage, and assist in our marketing efforts. More information can be found in our Cookies and Privacy Policy. You can amend your cookie settings to reject non-essential cookies by clicking Cookie Settings below.
Manage Consent Preferences
Strictly Necessary Cookies
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work or you may not be able to login.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They are also used to limit the number of times you see an advert as well as help measure the effectiveness of an advertising campaign. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we may not know when you have visited our site, and may not be able to monitor its performance.