German media shows interest in Delhi Commonwealth Games

Despite Germany being a non-participating nation in the CWG, its media is showing interest in the sporting extravaganza marred by allegations of corruption.

Last Updated: Sep 12, 2010, 14:02 PM IST

Berlin: Despite Germany being a
non-participating nation in the Commonwealth Games, its media
is showing interest in the sporting extravaganza marred by
allegations of corruption, prompting Indian Embassy here to be
pro-active in promoting the next month`s event in Delhi.

"Usually media here in Germany does not carry news
related to the Commonwealth Games as our country is not a
member of it. But, as there were some reports of allegations
of corruption in the projects related to mega games event,
some kind of curiosity among people has been developed about
the big event," German Journalists Association spokesperson
Eva Wesnej said.

Officials at the Indian Embassy here also said the
German media is showing some interest in the Games and they
have initiated some steps to generate awareness about the
event, which will be held in Delhi between October 3-14.

"Though Germany is not participating being a non
Commonwealth nation, the Embassy has taken steps to generate
awareness about the Games in through a lot of organisational
activities," Ashutosh Agrawal, First Secretary at the Embassy
of India here told reporters.

Building on that interest, press releases and
selective mailers on developments related to the games will be
issued by the embassy officials during the Commonwealth Games.

"There have been short news items/news agency snippets
in the local print media... We will issue regular press
releases on important events during the Games period," Agarwal
said.

"We have put up posters and brochures on CWG at the
offices of main travel agents and sports association etc in
various cities in Germany," he said, adding these preparations
are going on in spite of the low local response to the event.

The officials are also in talks with television
channels in India for important feeds during the Games.

"We plan to show important sporting events and
opening/closing ceremonies live to select invitees in
Embassy`s auditorium subject to availability of TV-feed from
India. We are working out possibilities for the same," he
added.

The CWG has been rocked by controversies, including
alleged corruption charges against top Organising Committee
officials and shoddy construction work of the venues.

PTI