San Francisco: In yet another attempt to take on photo-sharing platform Snapchat, Facebook is working on a feature similar to Snapchat`s "Streaks" which is an addictive game that encourages friends to send messages back and forth for consecutive days.
"For example, a lightning bolt may appear next to the name of a person you`ve messaged with for at least three days in a row, and a counter will indicate how many consecutive days you`ve been chatting," Mashable quoted a Facebook representative as saying late on Thursday.
Snapchat`s "Streaks" feature has become popular as it appeals to a young audience.
The platform uses the feature to encourage its users to send more snaps, and even warns friends when a "Snapstreak" is about to expire.
If Facebook is preparing to clone this, then don`t be surprised to see it show up in Instagram and WhatsApp, according to The Verge.
Meanwhile, researchers last month said that Snapchat can be a useful tool to help overcome apprehension about communicating on a public forum, it can also swing the other way and become addictive.
Snapchat currently has 166 million users globally.