Betul (MP): Appointed brand ambassador of a
cleanliness drive for her protest against lack of sanitary
facilities at her in-law`s house, 23-year-old tribal Anita
Narre is now being credited for 65 per cent of households in
her hamlet having toilets.
A team from the central government`s Directorate of
Field Publicity (DFP), under the Union Information and
Broadcasting ministry, recently visited Jheetudhana village in
the district and found that after Anita`s revolt, the number
of households who have built toilets has grown remarkably.
"When our team visited the village last week, they
found that 65 per cent of the houses have got toilets now.
More are being built. Anita`s efforts have made this happen,"
DFP Joint Director in state capital Bhopal, Ajay Chaturvedi,
"It was last year that our team had gone to the
village to show them a film on sanitation. This event is an
excellent example of effective and convincing publicity
through inter-personal methods which motivates rural
population. We will accelerate our steps to educate people in
this regard," he said.
DFP is the central government`s audio/visual arm for
publicising various programmes and policies of the government.
Anita had ran away from her husband`s house barely two
days after her marriage over lack of sanitary facilities and
has now become a brand ambassador for a cleanliness drive.
Her insistence on having a toilet at her in-law`s place
not only compelled her husband to take up the issue with the
panchayat at `Jheetudhana` but also made Sulabh International
adopt Anita`s village for its "Total Cleanliness Drive".