Sahara India Pariwar joined the Indian Badminton League (IBL) on Tuesday as it bought the Lucknow franchise ahead of the inaugural first-of-its-kind event in the sport to be played August 14 to 31.
|Last Updated: Jul 16, 2013, 09:09 PM IST|Source: Bureau
Lucknow: Sahara India Pariwar joined the Indian Badminton League (IBL) on Tuesday as it bought the Lucknow franchise ahead of the inaugural first-of-its-kind event in the sport to be played August 14 to 31.
A major business conglomerate and the prime promoter and patron of sports in India, Sahara`s Lucknow franchisee will be one of the six teams to be competing in the championship.
Speaking on the occasion, Subrata Roy, Sahara Managing Worker & Chairman of the company said, "We are proud to associate with this initiative of Badminton Association of India. Indian Badminton League will boost the sports of Badminton and will redraw the attention of people towards it.
"I am sure that sure that the league will also help in identifying fresh talent and will give a platform of international standard for grooming and competing, eventually bringing laurels to our beloved nation."
Akhilesh Das, president, Badminton Association of India, said, "I am grateful to `Saharasri` and Sahara India Pariwar, for coming forward in support of Badminton. The Group has always accorded priority to various forms of sports and I hope this will encourage other corporates to come forward in support of the game of Badminton."
Mumbai, Pune, Hyderabad, Delhi, Bangalore and Lucknow are the six cities that will feature in the first edition of IBL.
Each franchise will host a two-day leg and the USD one million event will have a grand total of 90 matches. The top four franchises will clash in the semi-finals and the winners will meet in the grand final on August 31 in Mumbai.
PTI
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
Cookies Setting
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device and the processing of information obtained via those cookies (including about your preferences, device and online activity) by us and our commercial partners to enhance site navigation, personalise ads, analyze site usage, and assist in our marketing efforts. More information can be found in our Cookies and Privacy Policy. You can amend your cookie settings to reject non-essential cookies by clicking Cookie Settings below.
Manage Consent Preferences
Strictly Necessary Cookies
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work or you may not be able to login.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They are also used to limit the number of times you see an advert as well as help measure the effectiveness of an advertising campaign. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we may not know when you have visited our site, and may not be able to monitor its performance.