London: Google CEO Larry Page has marked his first year on the job with a letter setting out his vision for the future.
Page has promised what he terms "next-generation search" in which query results become less generic and more tailored to each individual user.
According to the BBC, he also defends changes to the firm`s privacy policies, saying they will create a "more intuitive experience".
However, the post does not include any major revelations, coming a week ahead of Google`s first quarter earnings.
A decision by the company to allow private data collected by each of its services to be shared with its other platforms has caused controversy.
Last month the European Union`s justice commissioner, Viviane Reding, suggested that "transparency rules" had not been applied.
Data regulators in France also cast doubt on the move`s legality.
Google said at the time that it believed it complied with EU law.
In his letter, Page defends the move and suggests users will appreciate the changes Google can now make.
He says over 100 million users are now active on the site, noting that whenever he posts publicly he gets "a ton of high quality comments".
However, analysts suggest the figure masks wider issues.
"They still need to work on engagement," Colin Gillis, technology analyst at BGC Partners told the BBC.
Page says Google has now driverless cars have clocked up more than 200,000 miles
He hints at further changes saying that: "I`ve pushed hard to increase our velocity, improve our execution, and focus on the big bets."