New Delhi: In a major development, Twitter has officially killed off its ‘favourite’ button and has replaced it with an Instagram-style heart-shaped ‘like’ button. Starting today, Twitter users, instead of clicking on a star to “favorite” a tweet, users will be clicking on a heart to “like” it.
The company said on Tuesday it was replacing ‘favourites’ with ‘likes’, to be represented in its apps and on the web by red heart icons. The changes, which also apply to Twitter-owned Vine, represent the company’s latest effort to simplify the user experience as it looks to attract new users.
“We want to make Twitter easier and more rewarding to use, and we know that at times the star could be confusing, especially to newcomers,” Twitter said in an official blog post. “You might like a lot of things, but not everything can be your favourite.”
— Twitter (@twitter) November 3, 2015