Long-time sponsors all praise for Tendulkar

New Delhi: Sachin Tendulkar`s long-time sponsors today paid him rich tributes saying the champion batsman has "inspired an entire generation of aspiring cricketers and his legacy and aura will live on forever".

Tendulkar on Thursday announced his decision to retire from Test cricket after playing his landmark 200th match against the West Indies next month, bringing an end to the intense speculation about his future. Speaking about Tendulkar`s latest announcement, Tushar Goculdas, Brand Director-Adidas India said, "The greatest cricketer the world has ever seen is set to take on his last cricketing challenge in his hometown this November. We have shared a fantastic 16-year long partnership with Sachin and celebrated every landmark achievement like billions of his fans around the world. "He has inspired an entire generation of aspiring cricketers and his legacy and aura will live on forever. We will celebrate his final cricketing landmark with a spectacular campaign - #SRTforever. While he will play his final test match in the 3-stripes, he will continue to guide and mentor team adidas forever." The 40-year-old Tendulkar, who has not been in the best of form in recent times, has informed the BCCI about his decision to quit Test cricket after a glorious career spanning 24 years. Another sponsor, Boost, too, joined in praising the master batsman. "Boost has had an enduring association with Sachin Tendulkar for 24 years and we are extremely proud to have partnered with him through his illustrious cricketing career. His ever-lasting grit, stamina and energy has helped set unprecedented records," Boost said in a statement. "As a sportsperson par excellence he has been an inspiration to aspiring cricketers and kids alike. He aptly embodies the brand?s attributes and continues to be an ideal brand representative. His contribution to the game is indeed invaluable; we are certain that his immense learning and experience will ensure India continues to makes its mark in the world of cricket," it added.