World T20 set to break broadcast records: ICC

Last Updated: Friday, March 14, 2014 - 21:21

Dhaka: Television coverage of the 2014 World T20 in Bangladesh is set to break all previous ICC events` broadcast records, the sport`s world governing body said on Friday.

The coverage, produced and distributed by the ICC`s global media rights partner and host broadcaster, Star Sports, will reach out to more than 1.8 billion viewers with live pictures shown by 29 broadcasters - both figures the highest ever for an ICC event, the ICC said in a statement.

It will be shown in more than 20 languages with pictures going across Europe via Eurosport and as far as Norway, Nepal, Afghanistan and the Pacific Islands.

The production will be among the most sophisticated ever too, with 28 cameras, including seven ultra-motion cameras, Spidercam as well as graphics with key analytics, all of which will take the viewer right to the heart of the action.

All 35 matches in the men`s tournament, plus all four of the warm-up matches in Mirpur, will be covered, as well as both semifinals and the final of the women`s event.

ICC chief executive David Richardson said: "We are delighted that more than a quarter of the world`s population will have access to live coverage from the World Twenty20 2014, thanks to ICC`s broadcast partners."

PTI

First Published: Friday, March 14, 2014 - 23:49

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