Anglian inks deal with Brazilian football club

New Delhi: Sports management firm Anglian Sunday announced its partnership with Clube Atletico Paranaense, former winners of Brazilian Serie A, in an effort to bring `samba` flavour to India.

Through this partnership, Anglian Management Group and Clube Atletico Paranaense will work together to bring young and exciting talent from Brazil to India and help advise Indian Super League and I-League clubs as well as work with players, coaches, organisational staff and other business entities that happen to be involved in the sport. Dhruv Ratra, CEO Anglian Management Group, said, "With Clube Atletico Paranaense, we hope to infuse Brazilian flair and expertise into Indian football. Clube Atletico Paranaense is one of the oldest and most respected clubs in Brazil. "Having won many tournaments within and outside of Brazil, they provide an exceptional role model for Indian clubs to follow. Furthermore, with their long list of Brazilian stars, Indian clubs will do well to follow their methods both on and off the pitch," he said in a release. Luiz Greco, Director of Clube Atletico, said, "We are very excited about the potential that India has to offer. After making many trips to India, and meeting with many people and organisations, we decided to partner with Anglian because of the dedication and professionalism they are showing to help raise the standard of football in India. "Their involvement with professional clubs all the way down to grassroots academies makes it a perfect match for a club like ours to partner with. We believe we can help one another in many ways, and jointly work together to help raise the standard of the sport in India."