New Delhi: There is no stopping Cristiano Ronaldo these days. After beating his great rival Lionel Messi to the FIFA Ballo d'Or award, the Portuguese has opted to sponsor a football club, thus enhancing the brand value which has already become a phenomenon in its own right.
Clube de Futebol Uniao, a lower-division Portuguese club based in Ronaldo's hometown Madeira will now carry the “CR7 Museu" inscription on their striped shirts to promote Real Madrid front-man's museum.
Cristiano Ronaldo's Museum in Madeira are the official kit sponsors of Maderian club Clube de Futebol Uniao. pic.twitter.com/lQJDvYVQdk
— TheCRonaldøFan (@TheCRonaldoFan) January 21, 2015
The 29-year-old former Manchester United player has a museum dedicated to his on-field exploits and other lesser known aspects. It was opened in December 2013 and has already housed more than 125 trophies won by the Portugal skipper. The museum recently got a 800 kg, 3.4m-high statue of the world's most marketable footballer.
Sponsoring a team which agrees to further the Ronaldo brand by carrying his nickname is a win-win business for super-star who has a personal worth of more than $185 million.