Cristiano Ronaldo sponsors hometown club from Madeira

There is no stopping Cristiano Ronaldo these days. After beating his great rival Lionel Messi to the FIFA Ballo d'Or award, the Portuguese has opted to sponsor a football club, thus enhancing the brand value which has already become a phenomenon in its own right.

By Jayanta Oinam | Last Updated: Jan 23, 2015, 21:24 PM IST
Cristiano Ronaldo sponsors hometown club from Madeira

New Delhi: There is no stopping Cristiano Ronaldo these days. After beating his great rival Lionel Messi to the FIFA Ballo d'Or award, the Portuguese has opted to sponsor a football club, thus enhancing the brand value which has already become a phenomenon in its own right.

Clube de Futebol Uniao, a lower-division Portuguese club based in Ronaldo's hometown Madeira will now carry the “CR7 Museu" inscription on their striped shirts to promote Real Madrid front-man's museum.

The 29-year-old former Manchester United player has a museum dedicated to his on-field exploits and other lesser known aspects. It was opened in December 2013 and has already housed more than 125 trophies won by the Portugal skipper. The museum recently got a 800 kg, 3.4m-high statue of the world's most marketable footballer.

Sponsoring a team which agrees to further the Ronaldo brand by carrying his nickname is a win-win business for super-star who has a personal worth of more than $185 million.