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Social media ad unable to appeal 20-45 years age group: Report

Social media ad unable to appeal 20-45 years age group: Report

As per the findings of the global media and advertising research firm, social media drives better reach and brand impact among 15-19 age group.

Children-centric video app 'YouTube Kids' launched in India

Making it easier for today`s tech savvy kids to find videos on topics they want to explore, popular online video community YouTube on Wednesday launched "YouTube Kids" -- a huge library of learning content for children -- in India.

YouTube partners OML, Qyuki, TVF to launch new originals

On Thursday, video sharing website YouTube said its content partners, Culture Machine, OML, Qyuki and The Viral Fever (TVF), are set to launch four original properties

Alibaba to launch Netflix-like video streaming service in two months

Alibaba Group Holding Ltd will launch an online video streaming service in China in about two months, hoping to emulate the U.S.`s Netflix Inc and HBO, the firm`s head of digital entertainment said on Sunday.

Online video site Vessel bets fans will pay for early access

Online video platform Vessel launched its paid subscription service.

YouTube signs deal with indie record labels: Report

YouTube has struck a deal with a group of independent record labels for a new subscription service to rival Spotify and Apple`s Beats Music, the Financial Times reported on Wednesday.

YouTube considers offering ad-free subscription

YouTube viewers might get the option of paid subscriptions for ad-free access to the popular online video-sharing service.

One 3rd YouTube India viewers access videos on mobile: Google

Almost one-third of the YouTube viewers in India access videos on their mobiles and spend over 48 hours a month on the website, a Google study said.