USP

Audience participation USP of my show, says Kapil Sharma

Audiences are invited to participate in ‘Comedy Nights With Kapil’ and comedian Kapil Sharma says that is the USP of his maiden production venture.

Trying to build beauty brand? Find a USP

Experts say tapping customers` minds and out of the box thinking can help spas, salons and beauty products find a firm foothold.

Unusual cast USP for films: Lara Dutta

Lara Dutta, who is paired opposite Vinay Pathak in their up-coming film `Chalo Dilli`, says the unusual cast is the USP for such films.