Flipkart Set To Launch 10-15 Minute Delivery Venture Soon

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New Delhi: Walmart-backed Flipkart, the largest online retailer in India, is preparing to join the fast-fashion industry, according to sources cited by Entrackr. Within the next six to eight weeks, the business hopes to introduce 10-15 minute delivery in at least a dozen cities, including Bengaluru, Delhi (NCR), and Hyderabad.

It also intends to strategically build a network of dark stores in these areas. ()

For the unversed, the company is seen taking the same type of initiatives recently like same-day delivery in 20 locations and the delivery of cakes and flowers for Valentine's Day in February 2024. ()

In order to set itself apart from competitors, the company is anticipated to feature a wide range of products, with an emphasis on groceries, fast-moving consumer goods (FMCG), electronics, fashion, and everyday necessities.

According to someone with knowledge of the events, the corporation is currently relocating staff members within in order to assemble a team for the most recent endeavor.

Three companies presently dominate the rapid commerce industry in India: Blinkit from Zomato, Instamart from Swiggy, and Zepto. Flipkart introduced Flipkart Quick, a hyperlocal service in 2020 that aimed to deliver food and electronics within 90 minutes.

Earlier in the year, Flipkart declared its intention to introduce same-day delivery in 20 locations.