Xiaomi, Samsung contribute close to half of Indian smartphone market

Samsung and Xiaomi together contributed to almost 45 percent of the Indian smartphone market.

Xiaomi, Samsung contribute close to half of Indian smartphone market
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New Delhi: Samsung and Xiaomi together contributed to almost half of the Indian smartphone market, according to research firm Counterpoint.

Karn Chauhan, Research Analyst at Counterpoint Research said, “Samsung and Xiaomi together contributed to almost 45 percent of the Indian smartphone market.”

“This is the first time since 2012, that the top two brands have reached this level of combined share, signaling that key brands are ramping up their presence in India,” he added.

The report added that driven by strong sale of both feature phones and smartphones, India's handset shipments reached an all-time high of over 84 million for the first time ever.

“In terms of performance during the quarter, Smartphone shipments in India grew by 18% YoY while featurephone shipments declined by 4% YoY.”

The rise in sale was driven by online channels such as Flipkart’s Big Billion sale and Amazon’s Great Indian festival in September, it said.

“Offline players also contributed to some of the shipment growth filling the channel ahead of Diwali,” the report said.