New Delhi: India's largest car maker Maruti Suzuki on Tuesday launched the new version of its erstwhile best-selling model Alto that seeks to overcome tough market conditions, especially high petrol price and interest rates that have hurt small cars sales.
The new version, called as 'Maruti Alto 800', is priced between Rs 2.44 lakh and 3.56 lakh (Ex -showroom Delhi), allowing it to compete with Tata Nano and Hyundai EON.
The petrol variant of the new Alto has been priced at Rs 2.44 lakh and would go up to Rs 2.99 lakh and promises a fuel efficiency of 22.74 kmpl. While, the CNG variant has been priced at Rs 3.19 lakh to Rs 3.56 lakh with a fuel efficiency of 30.46 km/kg.New Alto 800- Introductory Price List (Ex-showroom Delhi)
-Petrol Std.: Rs 2,44,000
-Petrol LX: Rs 2,76,500
-Petrol LXi: Rs 2,99,000CNG version
-CNG Std.: Rs 3,19,000
-LX: Rs 3,37,000
-LXi: Rs 3,56,000
"We have started the booking for this new Alto since late September and before the launch we have received over 10,000 bookings," Maruti Suzuki India Managing Director and CEO Shinzo Nakanishi told reporters here.
Nakanishi further said that : "Around 200 engineers from Suzuki Motor Corporation and Maruti Suzuki were jointly involved in development of this vehicle for over four years".
The Alto was first launched in September 2000 and has registered sales of over 2 million units so far.
Let’s have a look at some of the interesting facts about new Maruti Alto 800.
: The car will come in six variants — three in CNG and three in Petrol.
: Petrol variant is expected to give a mileage of 22.7 kilometre per litre while the CNG version will give a mileage of around approximately 30.26 kilometre per litre.
: Fashionable and trendy, the car is likely to sport stylish headlamps, better headroom and legroom.
: The car will come in six vibrant colours.
Sales of the Alto have declined 34.83 percent in the April-August period to 89,000 units as compared to 1.22 lakh units in the year-ago period. The model has been MSI's best selling model for many years until Swift overtook it earlier this year.
Last year, the company had sold 3.08 lakh units of Alto and the year before it stood at 3.4 lakh units.
Hit by the declining sales of its smaller cars, specially Alto, MSI's share had gone down below 40 percent in the Indian passenger vehicles market which stood at 10,49,961 units in the April-August period this fiscal.
MSI and its vendors have spent Rs 470 crore in developing the new Alto 800, which is based on the platform of the previous model.
With PTI Inputs
First Published: Tuesday, October 16, 2012, 08:40