London: Samsung's recent advertising campaign for the latest Galaxy Nexus is making the product more popular than Apple's iPhone, according to a new survey.
According to a YouGov survey of US consumers, new adverts are boosting the smartphone brand's reputation and its popularity levels are rising rapidly, The Telegraph reports.
The adverts poke fun at Apple fans who camp outside stores for the latest iPhone release, as well as taking a swing at the device's poor battery life and lack of 4G connectivity.
While reminiscent of Apple's own "Get a Mac" campaign, which took explicit jabs at Microsoft back in 2006, Samsung's adverts cleverly avoid naming Apple or its flagship phone.
The survey revealed that the iPhone's reputation fell at the time of Samsung's first advert in late November.
According to the poll, the respective rise and fall in perception of Samsung and Apple is found mostly in adults aged 50 and over.
It is likely that the lack of anticipated features such as 4G in iPhone 4S played a significant role in shaping these perceptions. The shifting attitudes will put further pressure on Apple to impress with their next iteration of the iPhone, expect in summer 2012.
A record number of Samsung handsets has already been sold this year, and the release of the Galaxy Nexus, Google's new flagship device, means the trend is set to continue, the report said.
First Published: Saturday, December 17, 2011, 21:52