Zee Media Bureau
New players Reliance Jio and LeEco are expected to foray into the already competitive television market soon and play a spoilsport for the market leaders by offering aggressive pricing and bundled content.
As per The Economic Times report, after smartphones, the price war is coming to televisions. Reliance Jio and China's LeEco, are soon entering the Indian television market, which is likely to pose a serious challenge to the three top brands Samsung, LG and Sony.
As per estimates, Samsung, LG and Sony together control around 70 per cent of the Rs 20,000-crore LED television market in India.
The report added that Reliance is currently piloting TV sets in three screen sizes: 43-inches, 50-inches and 65-inches. They are high-definition 4K screens, which will pair with Jio's upcoming 4G high speed internet services.
The company expects to roll out the range of smart LED TVs under the Lyf brand anytime this year.
LeEco, on the other hand, is expected to roll out the launch of its television sets by next month at a price point where it won't make any profits, similar to its strategy of pushing smartphones, the report said.