Washington: Females who base their self-worth on their appearance tend to share more photos online and maintain larger networks on social networking sites, a study shows.
Michael A. Stefanone from the University of Buffalo, who led the study, said the results suggest that females identify more strongly with their image and appearance, and use Facebook as a platform to compete for attention.
Stefanone co-authored the study with Derek Lackaff and Daven Rosen from the Universities of Texas, Austin and Hawaii, Manoa, respectively, reports the journal Cyberpsychology, Behaviour and Social Networking.
In the study, 311 participants aged 23.3 years -- 49.8 percent of whom were female -- completed a questionnaire measuring their contingencies of self worth, among others, according to a Buffalo statement.
Stefanone notes that the women in this study who base their self worth on appearance were also the most prolific photo sharers.
Stefanone says: "It is disappointing to me that in the year 2011 so many young women continue to assert their self worth via their physical appearance -- in this case, by posting photos of themselves on Facebook as a form of advertisement."
"Perhaps this reflects the distorted value pegged to women`s looks throughout the popular culture and in reality programming from `The Bachelor` to `Keeping Up with the Kardashians`."
IANS
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
Cookies Setting
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device and the processing of information obtained via those cookies (including about your preferences, device and online activity) by us and our commercial partners to enhance site navigation, personalise ads, analyze site usage, and assist in our marketing efforts. More information can be found in our Cookies and Privacy Policy. You can amend your cookie settings to reject non-essential cookies by clicking Cookie Settings below.
Manage Consent Preferences
Strictly Necessary Cookies
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work or you may not be able to login.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They are also used to limit the number of times you see an advert as well as help measure the effectiveness of an advertising campaign. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we may not know when you have visited our site, and may not be able to monitor its performance.