'Oz online ad spending to overtake TV, newspapers in 2013'
Sydney: The amount of money spent on online advertising in Australia is likely to overtake that spent advertising on either newspapers or free-to-air television for the first time ever in 2013, says a report.
The data by the Interactive Advertising Bureau of Australia showed online ad spending has generated double-digit growth through every quarter of 2012, even while the general advertising market has been softening.
The Online Advertising Expenditure Report showed that, in the three months to September, spending in the online sector grew by 10 per cent, year on year, totalling 813.2 million dollars.
When compared to a recent report from the Commercial Economic Advisory Service Australia (CEASA), it showed the amount of money spent on online advertising is on track to overtake advertising on both newspapers and free-to-air TV in 2013, the Sydney Morning Herald reports.
According to the paper, the CEASA report found that in the first six months of 2012, 1.63 billion dollars was spent on online advertising, over the 1.5 billion dollars spent on newspaper advertising.
Roughly 1.65 billion dollars was spent advertising on free to air television over that same period, the report said.