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Logitech launches new range of audio products

Last Updated: Wednesday, May 15, 2013 - 19:14

New Delhi: Betting big on audio products, computer peripherals maker Logitech on Wednesday launched a new-line of such devices in the price range of Rs 8,995 to Rs 34,995.

The company, which is basically targetting professionals and corporate customers for the latest range, is expecting to earn 20 percent of its revenues from audio products.

"We feel it could easily become 20 percent of our business," Logitech Director (India and South-West Asia) Subrotah Biswas said here.

Logitech, which launched five devices including bluetooth headphones and speakers, will be using social media and radio to market the products.

The products will be available in around 100 gizmo stores and 50 multi-product chains like Reliance and Croma in seven days. The company plans to increase the selling points to 250 by September.

"Right now we are targetting the top five metros to sell the products," Biswas added.


First Published: Wednesday, May 15, 2013 - 19:14
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