Washington: Microsoft's Windows phone has launched a new advertisement poking fun at the ongoing fight between Samsung and Apple. The ad is set at an Apple and Samsung wedding. The two companies are not getting married, but on the bride's side you've got iPhone owners and on the groom's Galaxy S users.
During the wedding, an all-out fight erupts between the two sides. According to ABC News, even a man with a tattoo on his chest of the Apple logo appears to defend his beloved iPhone. In the middle of all the fighting, two Windows phone owners, Nokia Lumia 920 owners, ask themselves, why everyone is fighting?
Apple and Samsung have been duking it out both on store shelves and in the courtroom in the past few years. According to the report, Apple has sued Samsung for patent infringement and attacked Samsung's recent Galaxy S4 smartphone, and Samsung ran a series of ads last year poking fun at Apple users who were waiting in line for the next iPhone.
While the two leaders battle it out, Microsoft's Windows phone continues to vie for market share. Android holds 70.1 percent of the market, Apple's iPhone 21 percent, and Microsoft's Windows phone is down at 2.6 percent, according to analyst firm IDC's latest numbers.
But through the ad, Microsoft's message is clear: The iPhone and Samsung phones won't love you unconditionally, so you should switch to Windows phone, if only to avoid the brutal fight.
First Published: Wednesday, May 01, 2013, 15:30