London: Coca-Cola has once again been named the biggest brand in Britain, with sales rising to almost 1.1 billion pounds last year.
It has landed the first place in The Grocer magazine’s annual Britain`s 100 Biggest Brands survey.
Sales of the drink were up 8.3pc in 2010 in the UK`s ‘nervous’ post-recession market, reports the Telegraph.
The Grocer editor Adam Leyland said: ``You mess with a winning formula at your peril. And the perilous economy has persuaded many of Britain’s biggest brands to play it safe, most notably Coca-Cola, the biggest of them all.”
``In the past two years, it’s stripped the proposition back to just Coke, Diet Coke and Coke Zero. And to telling effect,” he added.
Warburton’s held on to its place as the second-highest selling brand with sales of 742.4 million pounds, up 1.5pc, followed by Walkers crisps at 590.9 million pounds, up 4.2pc.