London: Coca-Cola has once again been named the biggest brand in Britain, with sales rising to almost 1.1 billion pounds last year.
It has landed the first place in The Grocer magazine’s annual Britain`s 100 Biggest Brands survey.
Sales of the drink were up 8.3pc in 2010 in the UK`s ‘nervous’ post-recession market, reports the Telegraph.
The Grocer editor Adam Leyland said: ``You mess with a winning formula at your peril. And the perilous economy has persuaded many of Britain’s biggest brands to play it safe, most notably Coca-Cola, the biggest of them all.”
``In the past two years, it’s stripped the proposition back to just Coke, Diet Coke and Coke Zero. And to telling effect,” he added.
Warburton’s held on to its place as the second-highest selling brand with sales of 742.4 million pounds, up 1.5pc, followed by Walkers crisps at 590.9 million pounds, up 4.2pc.
ANI
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
Cookies Setting
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device and the processing of information obtained via those cookies (including about your preferences, device and online activity) by us and our commercial partners to enhance site navigation, personalise ads, analyze site usage, and assist in our marketing efforts. More information can be found in our Cookies and Privacy Policy. You can amend your cookie settings to reject non-essential cookies by clicking Cookie Settings below.
Manage Consent Preferences
Strictly Necessary Cookies
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work or you may not be able to login.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They are also used to limit the number of times you see an advert as well as help measure the effectiveness of an advertising campaign. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we may not know when you have visited our site, and may not be able to monitor its performance.