Zee Cine Awards 2012 to be held in Macau

Mumbai: It all started in 1998 and there’s been no looking back for Zee Cine Awards ever since! In a glorious realization of Zee Entertainment Enterprises Limited’s collective dream, Zee Cine Awards has emerged as the most prestigious platform recognizing excellence in the Indian film industry. Year after year, the biggest names of Indian cinema congregate at Zee Cine Awards to celebrate the best contributions made to the world of films in the previous year.

ZEEL, India’s leading television, media and entertainment conglomerate will host the World’s Biggest Viewers’ Choice Award, Zee Cine Awards 2012 at the Venetian® Macao on 21 January. Zee Cine Awards recognises outstanding film achievements and is the truest measure of viewers’ choice in movie awards.

Zee TV will commemorate the Zee Cine Awards 2012 in a spectacular ceremony at Asia’s leading destination for business, leisure and entertainment, The Venetian® Macao. The Awards will be telecast on Zee TV on 5 February 2012.

Zee Cine Awards, the most prestigious platform in film awards, has drawn some fabulously entertaining acts by the hosts of the ceremony every year. There is a lot of curiosity around the host of the prestigious awards ceremony this year. While speculation has been rife that it could be Saif- Kareena or Ranveer-Anushka hosting Zee Cine awards 2012, the cat is finally out of the bag! Can you possibly forget the gorgeous Priyanka Chopra at her “spoofiest” best donning 6 different avatars to announce the Best Film nominations? And, who does not remember badshah Shah Rukh Khan teaching the ‘True art of loving one’s wife’ to dashing superstar Hrithik Roshan? These memories are etched in your mind from Zee Cine Awards 2011. It only gets bigger and better next year as both - Shah Rukh Khan & Priyanka Chopra come together for the first time to host any awards ceremony at the Zee Cine Awards 2012. And, year after year, the glitterati of Indian cinema congregate at Zee Cine Awards to celebrate the best contributions made to the world of Hindi films in the previous year.

Making the announcement, Zee Entertainment Enterprises Ltd, MD & CEO, Punit Goenka said, “It gives us immense pleasure to announce the Zee Cine Awards 2012, the World’s Biggest Viewer’s Choice Awards. It celebrates the emergence of Indian films on a global platform and allows the film fraternity to interact with global fans and media. We are delighted to announce that Shah Rukh Khan and Priyanka Chopra will host ZCA 2012. We have a long association with Shah Rukh who has been a part of all our 13 ceremonies so far.”

Taking the true spirit of Indian cinema beyond national frontiers and across several international destinations, Zee Cine Awards, apart from India, has left an indelible footprint in Dubai, London, Mauritius, Malaysia and Singapore over the last 13 years. Last held against the stunning backdrop of Asia’s most preferred destination – Marina Bay Sands, Singapore, Zee Cine Awards 2012 has audiences waiting with interest for more as it will recognize the most successful dream makers of Indian cinema. From among many exotic and leading tourist destinations from across the world that were in talks with ZEEL to host ZCA 2012, Macau is the chosen destination. The island’s most popular and patronized resort hotel, The Venetian Macao is the hospitality partner and the venue for the awards.

Bureau Report

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