New Delhi: It is false to say Ekta Kapoor scuttled efforts of actor Shahid Kapoor to feature his film "Mausam" for promotion on her popular TV show "Bade Achche Lagte Hain", says a source close to the TV tsarina.
"Ekta absolutely adores Shahid and has approached him to star in the sequel of `Once Upon A Time In Mumbaai`. They are currently working out his role in the film, and there is no truth to these rumours. Ekta is very upset about it," said the source.
Incidentally, the trailer of Ekta`s next production "The Dirty Picture", featuring Vidya Balan in the lead, was integrated with the show in Thursday`s episode.
Media reports indicated that Vidya, who was rumoured to have dated Shahid briefly, asked Ekta not to feature Shahid`s forthcoming film "Mausam" in her TV show for promotional purpose.
But a source from Ekta`s production house Balaji has denied that as well.
"Vidya is non-political and is a thorough professional and doesn?t involve herself in matters of casting or other aspects of production," said the source from Balaji.
"Its Balaji?s policy to not integrate the show `Bade Achche...` with films. However, an exception was made for `The Dirty Picture` since the movie belongs to the parent company and will be the only movie promoted on the show."
"Ekta is very focused as a producer and is very concerned with the film. There were several films that approached Balaji apart from `Mausam`, so we fail to understand why only `Mausam` is being talked about,? added the source.
IANS
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
Cookies Setting
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device and the processing of information obtained via those cookies (including about your preferences, device and online activity) by us and our commercial partners to enhance site navigation, personalise ads, analyze site usage, and assist in our marketing efforts. More information can be found in our Cookies and Privacy Policy. You can amend your cookie settings to reject non-essential cookies by clicking Cookie Settings below.
Manage Consent Preferences
Strictly Necessary Cookies
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work or you may not be able to login.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They are also used to limit the number of times you see an advert as well as help measure the effectiveness of an advertising campaign. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we may not know when you have visited our site, and may not be able to monitor its performance.