London: She is telling the world to forget about the `Price Tag` in her hit single, a rage on radio stations from New York to New Delhi, but pop`s latest upstart Jessie J says that she is indeed paying the price of fame.
The British firecracker, who recently performed a star studded beach gig at the Cannes Film Festival, says that she has been caught unawares by her own global success and "normal" life is just a memory of the past now.
"You can never prepare for what happens. Everything that kind of was normal to me, has been taken out from under my feet. I used to love just walking down the street and in the UK I can`t do that anymore. And just being invisible is actually sometimes the best thing in the world," the young hitmaker told PTI in an interview.
The 23-year-old who was born Jessica Cornish, broke into the scene with a bang with her debut, the expletive laced `Do It Like a Dude`, which topped the charts in her native UK.
She went global with her second single `Price Tag` and was introduced stateside with a performance on the cult hit show `Saturday Night Live` hosted by Hangover`s Zach Galifianakis.
Though she is grateful for the success, Jessie is also experiencing the down side of the same.
"I love my job, it`s just about adjusting and embracing it and getting used to it. I have a lot of people follow me, taking pictures, writing things about me and asking me personal stuff. And it`s crazy, because for me it`s all about the music. I`m just young, and I`m trying to enjoy it and make sure I don`t take it for granted," said the singer.
Though her rise can best be described as `mercurial`, Jessie has been working at it for more than six years now.
She built a fan base like most newcomers, by uploading videos of herself singing on YouTube. The clips, amassed millions of hits and she then moved to Los Angeles where she penned the platinum-selling `Party in the USA` for Miley Cyrus.
And it is her struggling days that gave her the material for her first album `Who You Are`, a hybrid of pop, R&B and good old rock.
"I describe my music as very emotional and honest. It comes from my life. It is a representation of what I`ve seen in the last 6 years in life. My album reflects the need to be true to who you are and the kind of difficulties you go through in life," she said.
Jessie J is currently preparing for a world tour and when asked if India will be one of the pit-stops, she said, "I will make an announcement if I have plans on the same."
Jessie J`s `Who You Are`, released by Universal Music is in stores across India now.